Back from vacation and almost through my email backlog. I was happy to see an email from the folks at Alltop, saying my blog has been added to the innovation section of Alltop. If you're interested in Innovation, there are a number of great blogs there to check out.
Back later this week with a more insightful post. These days, everyone is recycling their old content and adding "in tough times" to the title. Heck, I recently received "Storage strategies in tough times", so in keeping with the times, I was thinking of posting something about "innovating in a downturn" :) Stay tuned for that bombshell...
About Me
- Matt Hately
- I help companies uncover customer insights that lead to new product ideas, validate product direction, and position products using techniques like Gamestorming, Innovation Games, and customer inquiry. I also help product and service marketing teams with strategy, messaging, and positioning. Prior to starting my own practice, I ran the Silicon Valley studio of Macadamian, one of Canada's largest software consulting and UX design agencies. I also led corporate marketing at Macadamian, and have over 15 years experience in design, marketing, innovation, and consulting. I currently reside in Ojai, California.
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