Friday, October 31, 2008

Voice of the customer

If you're in Ottawa on Nov 13, check out this event on Voice of the Customer.

Figuring out what users really want is probably the biggest challenge product managers and designers face today. It's easy to fall into the trap of simply gathering user feedback and turning into product requirements. How do you create the game-changing breakthrough products that users can't even imagine? You've heard it said that if Henry Ford asked for user feedback, he'd have built a faster horse carriage.

We partnered with OCRI to set up a panel of three user experience experts to find out how they go beyond user feedback and discover the true needs of their customers, and translate that into products that will sell. If you're a product manager, software executive, or UX designer, you won't want to miss this event.

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