The author talks to two entrepreneurs with global offices, and reminds us how easy it is to forget about your remote teams, how much work you need to put into building ties between your home base and your remote offices, and how quickly things can fall into us vs. them if you're not careful.
Some of the best practices they discuss in the article include
- involving your remote team in product decisions and putting them in contact with your customers, instead of throwing work over the wall
- using a VoIP system, so that you're dialling an extension and not a different phone number to reach your colleagues in different offices (a subtle change that can make a big difference)
- lots of face time